Advertising and communicational platform

Advertising platform represents a set of web based and mobile applications for business owners and their consumers. It is a B2C solution helping local enterprises promote products and services to the target audience. The platform uses the location-based principle to deliver promotional content to users due to customers segmentation and flexible approach to offers, while business owners get a high return on advertising investments. Users of the platform engaged to use service constantly by internal reward program.

 

GENERAL FEATURES

 

  • Admin panel to manage promo campaigns (launch, adjust, collect statistics, charge bonuses and discounts, etc.)

  • Set of users with predefined roles

  • A system of views and ratings. Statistics on advertising campaigns

  • Flexible search with a set of options

  • Push-notifications

  • Questionnaire

  • Featured POI in relation to a user

  • Google maps integration

TECHNOLOGIES USED
PROVIDED SERVICES
Marketing research and business solution high-level design
Long-term product roadmap
Business process formalisation and engineering
Solution architecture and IT landscape development
Web application development
Mobile development
Functional and performance quality assurance
Continuous delivery process introduction